Nic Foreman knows exactly what it feels like to walk onto a showroom lot as a woman. The sizing up. The slow realization that they have already decided you do not know what you are doing. The salesperson who asks if your husband will be joining you. The numbers that do not add up. The feeling that you are being managed instead of helped. She has been there more times than she should have to count.
What makes her story different is that she also knows what is happening on the other side of that desk. As the only female sales manager across a five-location retail group, she watched salespeople brag about pounders, industry slang for squeezing over one thousand dollars in commission off a single unsuspecting customer. Women were the easiest targets.
She watched a customer walk in shaking after a competing store threw her keys on the roof to keep her from leaving, told her the car she drove in on was not safe, and offered her five hundred dollars for a trade-in worth seven thousand five hundred. She saw inflated interest rates, warranties that covered nothing, and women written off as buyers who could not make a decision without a man in the room.
She did not want to be part of that system. So she built her career doing the opposite: transparent deals, real information, no games. Her close rate was nearly one hundred percent because she actually helped people.
From there she spent two decades building things she believed in. One of the first fifty employees at Glassdoor. Part of the team that helped SoulCycle expand to the West Coast. Years partnering with founders and executives at companies like ModCloth, Harvard, FedEx, and Pitney Bowes to design systems that scale and cultures that last.
Through all of it she kept coming back to the same question. There has to be a better way for women buying cars. Not because the industry deserves to be torn down, but because women deserve something built for them.
DriveHer is that something. A platform rooted in transparency, community, and real information. A place where women share experiences, compare deals, and walk into every transaction informed and confident. Not a workaround. Not a protest. A new standard. Because every woman deserves to drive away feeling like she won.